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It took two years and three months
Two and a half years in the past, my spouse approached me and stated, “I’m eager about beginning a Scottish Historical past podcast”.
Like a youthful sibling not eager to miss out on the enjoyable, I checked out her and shouted, “I could possibly be your co-host!”. Usually Spooky Historical past was born.
Quick ahead by two rebrands, a microphone improve, and multiple event of beginning the present with out hitting document, we reached a milestone. We crossed 100,000 downloads.
Listed below are the teachings I’ve realized that you could steal to develop your individual podcast.
Marmite. The horrible savoury paste that loopy individuals placed on toast. It divides opinion utterly. Individuals adore it or hate it. That’s what you need in your podcast.
At Usually Spooky Historical past, we do the deep dive. Our episodes are two hours+, and we chat and snicker our method by them.
From the 1-star evaluations we get, it’s apparent some individuals don’t prefer it:
- “an excessive amount of chat”
- “the jokes aren’t humorous”
- “Eliminate the annoying man, then it could be a great podcast”
I’ll be sincere, that final one damage. However the unhealthy evaluations are few and much between in comparison with the good ones:
- “aggravated I didn’t discover it sooner! I’ve binged each episode!”
- “I really like the depth of analysis and the banter between the hosts!”
- “my new favorite podcast!”
These are the individuals we care about. They love the deep dive. They love the chat. They usually love the tangents.
If a listener will get in contact wanting shorter episodes, we will confidently say: “Sorry, that’s not what we do”.
That is all the pieces as a result of a podcast that’s for everybody is a podcast for nobody. Determine who your podcast is for, and ignore everybody else. It’s not for them.
When researching, I seen all the massive podcasts had the same expertise. The evaluations I learn have been all 5 stars or one star. However each overview tended to…
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