The AA leads as fastest-growing automotive insurance coverage model, gaining 1.2% market share in six months

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The AA was the most important rising automotive insurance coverage model within the six months to April 2023, boasting a 1.2% enhance in market share, our newest momentum information reveals.

Client Intelligence’s Insurance coverage Behaviour Tracker data the shopping for journey and concerns of 1000’s of shoppers all through the renewal course of to point out which suppliers are gaining and shedding market share.

This newest set of information demonstrates the AA’s success in assembly its goal to extend its market share within the UK normal insurance coverage market.

In its annual report and accounts for the monetary yr ending January 2023, the AA confirmed that it had made progress on this space, with a 4% enhance in motor insurance policies in pressure, while ‘rigorously balancing progress with profitability and administration of claims inflation’.

Sizzling on its heels is on the momentum rating board Aviva – a model that options closely on the AA’s underwriting panel – with a 1.1% progress in market share.

Momentum	Nov-22 to Apr-22
AA	1.2%
Aviva	1.1%
LV	0.9%
AXA	0.7%
1st Central	0.7%
Admiral	0.6%
Tesco	0.5%
Ford	0.4%
Hastings	0.3%
Movement	0.3%

Min pattern = 30

While the AA could have pipped Aviva to the put up on momentum, it’s received a technique to go to beat Aviva and the opposite massive incumbents which often dominate the highest of the market share chief board.

Worth Comparability Web site (PCW) distribution has been a key driver for Aviva’s progress because the latter a part of 2020. In its January 2023 report, Aviva said that it had grown retail distribution to turn into the dominant channel and has plans to develop PCW and Direct additional by means of its ‘personal model’ technique alongside its Aviva Zero product between now and 2027.

Market share	Nov-22 to Apr-22
Aviva	8.3%
Admiral	8.2%
LV	7.3%
Direct Line	7.0%
Hastings	6.7%
AA	5.9%
Churchill	5.5%
AXA	5.0%
Tesco	3.6%
Saga	2.5%

Min pattern = 30

Nonetheless, there appears to be room for enchancment on the retention facet of the equation for each the AA and Aviva. On the high of the retention chief board sits One Name – a model working arduous to maintain maintain of its prospects. Our information reveals that round 1 / 4 of retained One Name prospects had their greatest quote matched at renewal. In distinction, solely 12% of retained AA prospects and 10% of Aviva prospects stated the identical.

Retention	Nov-22 to Apr-22
One name	82.6%
LV	80.3%
Direct Line	79.6%
Admiral	79.0%
RIAS	76.5%
AA	75.0%
Ageas	73.0%
AXA	72.4%
Saga	68.4%
Aviva	67.9%

Min pattern = 30

Perceive shopper behaviour all through the renewal course of

Improve choice making, efficiency monitoring and planning by understanding shopper behaviours, attitudes and intentions at insurance coverage renewal.

Insurance coverage Behaviour Tracker (IBT) is probably the most complete insurance coverage centered shopper survey available in the market. It supplies perception and understanding of shopper behaviour all through the renewal course of, providing you with a view of market traits, and model efficiency. This may allow you to make knowledgeable selections to let you construct sturdy advertising and marketing and enterprise plans and observe outcomes.