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Reside leisure platform Muso has rebranded as Surreal, a 12 months after increasing into the UOkay and New Zealand forward of a Sequence A increase.
Surreal is a software program resolution designed to streamline and simplify the reserving, administration, fee and promotion of dwell leisure.
Cofounder and chief working officer Alan Jin stated the enterprise has grown quickly within the UK since its launch there in mid-2022, with a month-to-month common progress fee of 27%, signing up a number of main venue teams, and surviving the pandemic shutdowns that spanned a lot of Surreal’s five-year existence.
“Now we’ve got secured a number of the UK’s largest and hottest venues proper throughout the nation – it’s a pinch your self second. We’re so privileged to have introduced so many superb venues and artists collectively, who all share our deep ardour and dedication to protecting the scene alive,” he stated.
“Culturally the UK can also be similar to Australia, so it’s simple for us to deliver our expertise and experience to the market and produce worth to our clients. Our growth has been so speedy that we’ve employed a workforce primarily based within the UK to assist with customer support enquiries and gross sales.”
Jin cofounded the enterprise as Muso in 2018 with Jeremiah Siemianow and Brandon Crimmins, final elevating $2 million in October 2021 in a spherical led by Rampersand in what it referred to as a Seed+ spherical. Two years earlier, the gig reserving app banked a $1.5 million Seed spherical.
Jin stated the Surreal platform boasts over 10,000 artists, 5,000 venues and 54,000 gigs globally with $27 million in funds being made by the platform per 12 months.
“Our workforce are a number of the finest in enterprise hailing from unimaginable corporations akin to Eventbrite, Fb and Etsy, and we are able to see that have materialise in our new product, Surreal,” he stated.
Among the many firm’s purchasers is London venue Boxpark, with the corporate’s COO Ben McLauglin, who stated the platform brings all of their leisure scheduling and invoicing into one place.
“The flexibleness and ease of Surreal add one other degree to our enterprise, permitting our workforce better visibility of bookings and a streamlining of our fee processes making certain extra sturdy programming and saving worthwhile time for each the occasions groups and the artists,” he stated.
“Our enterprise is quickly increasing, and Surreal will enable us to scale simply, making certain our expertise pool grows with us,.”
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