Apple Is Silently Investing Billions In One thing Dubbed “Apple GPT” | by Jano le Roux | The Startup | Aug, 2023

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Apple GPT.
Illustration by Jano le Roux

Apple is as much as one thing.

The following yet another factor.

Billions are silently being funneled into generative AI.

Why must you care?

As a result of what’s about to return might be the tech equal of discovering a brand new planet. Let’s dig in.

$22.6 billion.

Image it.

A stack of one-dollar payments reaching 1,534 miles excessive — virtually the space from San Francisco to Dallas. Laid end-to-end, they’d circle Earth 88 occasions.

In keeping with Tim Prepare dinner, a good portion is allotted to AI applied sciences, together with generative AI.

However right here’s an attention-grabbing tidbit: Apple’s R&D price range noticed a $3 billion enhance this yr alone. Whereas this might sign a wide range of initiatives, it’s clear that AI is a precedence.

In contrast to some tech giants — Google, Meta, Microsoft, to call a couple of — Apple takes a extra reserved strategy. Tim Prepare dinner talked about that Apple prefers to “announce issues as they arrive to market,” maintaining their playing cards near their chest.

Now, for some intriguing developments. Apple has been engaged on an inner chatbot, tentatively known as “Apple GPT.”

Clearly, it can have some seamless Apple-ly title, like a Siri Plus or Apple Help however for now, let’s name it Apple GPT.

Google has lengthy been a thorn in Apple’s thigh, a continuing reminder that the search engine house will not be as non-public as one may hope. However what if Apple might change the sport solely? What if Apple might remove the necessity for Google Search as soon as and for all?

That’s the place Apple GPT comes into play. This isn’t only a chatbot; it’s a possible revolution in how we seek for data. Think about a world the place your queries undergo Apple GPT, not Google. It’s like buying and selling a public bulletin board for a personal journal.

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