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How are customers utilizing on-line to affect offline purchases? Earlier than purchasing in retailer, 58% are researching offers and costs, 51% verify product evaluations, and 42% verify in inventory standing.
And now customers usually are not solely doing this asynchronously earlier than getting into retailer; however they’re additionally participating in on-line to offline experiences whereas in retailer in actual time.
Tune in to Information/Discuss 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Enterprise Beat. Listeners exterior of the Detroit space can pay attention dwell HERE.
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