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In opposition to the backdrop of a difficult housing market, Mortgage Professionals Canada (MPC) has unveiled a brand new nationwide marketing campaign emphasizing the pivotal position mortgage brokers play in guiding Canadians in direction of their homeownership desires.
The marketing campaign, titled “There’s a greater place to begin,” was launched at the moment on the affiliation’s nationwide convention going down in Toronto. It underscores the worth of skilled recommendation, reassurance, and various selections that mortgage brokers provide to potential householders.
Lauren van den Berg, President and CEO of Mortgage Professionals Canada, mentioned many potential consumers face data overload when trying to find mortgages or mortgage recommendation on-line.
“We all know our brokers have the experience to finest advise Canadians when shopping for their dwelling, however not sufficient shoppers know that is one of the best place to begin,” she mentioned. “So many Canadians are scouring on-line for data attempting to determine what’s finest for them, which ends up in a lot conflicting data and choices to select from.”
The marketing campaign’s core message encourages Canadians to seek the advice of specialists for real options relatively than getting misplaced within the maze of on-line data.
This digital-centric marketing campaign addresses the rising anxieties Canadians harbor about buying properties and securing mortgages, particularly within the backdrop of the present housing affordability disaster.
MPC’s current Semi-Annual State of the Housing Market discovered the share of non-homeowners believing they may by no means personal a house has surged by 15 factors in simply half a 12 months. One other 69% of present householders with mortgages expressed apprehension about renewing their phrases amidst escalating charges.
Van den Berg emphasised the position of mortgage brokers on this situation, reassuring homebuyers that mortgage professionals are “with you each step of the best way to reply your whole questions and information you to your new dwelling with customized, unbiased, and goal recommendation, so that you get one of the best product attainable.”
The dealer benefit
The marketing campaign additionally highlights the distinctive benefits brokers carry to the desk. In contrast to coping with particular person monetary establishments, brokers have entry to a number of lenders and merchandise, enabling them to supply tailor-made options primarily based on their complete market data.
MPC emphasizes that mortgage professionals additionally shoulder the stress of navigating the market intricacies, together with the entire newest rules, making certain purchasers can concentrate on their homeownership desires.
MPC’s semi-annual shopper survey additionally revealed one other pattern: an growing variety of Canadian homebuyers are putting their belief in brokers, with their market share on an upward trajectory.
Practically a 3rd of the respondents mentioned that they had used the providers of a dealer when buying their present dwelling, marking an uptick from prior surveys. Notably, youthful consumers, together with Millennials and Gen Z, are essentially the most inclined to hunt dealer providers, with 41% of every demographic choosing dealer experience.
By way of this marketing campaign, MPC goals to reassure homebuyers that with the fitting steerage, the dream of homeownership can nonetheless be inside attain.
“We’re a part of the neighborhood, identical to you, and are enthusiastic about serving to Canadians via the house shopping for course of,” van den Berg mentioned. “With the launch of this marketing campaign, our goal is to indicate homebuyers that there’s a higher place to begin to obtain the dream of homeownership.”
These keen on studying extra can go to www.findmeabroker.ca.
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